Strategic marketing – letting the world know what you do
A great business is only profitable if people know who you are and what you do. Whilst basic direct marketing with a dash of social media and a website will set you up, it’s not a long-term plan.
Good marketing needs a strategy and solid leadership. There are a few golden questions you need to answers before you start:
Marketing: What is it that we as a business offer? Who do we want to talk to, why and what about? How would someone go about finding us?
Brand: What are our values? What do we want people to say about us? What do people say about us?
Once the knowledge is in place you can construct a framework for getting an outstanding reputation in your field and a solid market share.
Excellent marketing is about strategy and intelligence. A blend of these can supersize a business and its customer base. It can help you sell more to existing clients, gain ground in new markets, forge new alliances and even reach the unengaged.
Specialities:
Brand strategy – developing insight on who your brand is and aligning a plan to drive the business’ reputation to where you want to be.
Integrated marketing – making your marketing work harder, designing complimentary projects that work together to build a holistic market presence.
Digital strategy – helping companies establishing a strong and functional digital footprint and engage with a rapidly increasing digital audience.
Product branding and launching – working with businesses to build a robust and future-proof brand hierarchy for products and services; also designing strategies for bringing what's new to market in a fresh and vibrant way.